Advanced articles for marketers that use Google Analytics

  • The new Audiences Report The new Audiences report – Overview and how to configure

    Google Analytics has launched the new Audiences report. This is a very new report so you might not see it yet. The meaning of this audience in this report is: Audience to which users belonged during the current date range. Inclusion in an audience depends on when the audience was […]

  • YouTube tracking in GTM YouTube video tracking in Google Analytics with GTM

    Google Tag Manager just added a new trigger for YouTube video tracking. This is a super simple, 3 steps and you can start tracking the performance of your YouTube videos in Google Analytics. St├ęphane Hamel from CardinalPath provided a javascript that enabled us to do this more than 2 years […]

  • time-to-event metric Calculating the time-to-event metric in Google Analytics

    Google Analytics does not calculate the time-to-event metric – how long did it take a user to click on a button, or fire any other event. All of the pages reports are very rich, so much more than the events. 1. We can see how many times a page is […]

  • Data Studio new release Data Studio new features Sep-2017 release

    Google Data Studio has released two days ago the latest version with more than 5 amazing features, some are real game changers! I will go over them in depth, starting with the ones that are most important New Data Studio features 1. embbeding iframe I talked about the ability to […]

  • users metric Users metric on pre-aggregated reports in Google Analytics

    Two years ago, at the Google Analytics certified partners conference, in addition to the announcement of Optimize and the Data Studio, they talked about Users metric and providing in Google Analytics more user centric reports. We live our life in moments, we can visit the same site or app several […]

  • Direct Session dimension The Direct Session dimension

    The way Google Analytics consider a direct session is different from all other sources. In case a user comes from an organic search, this session will be colored as Organic. The next day he comes from a Facebook share, this session will be colored as Social. The next day he […]

  • Calculated Metrics and Custom Metrics for gaming 11 Advanced Custom Metrics for gaming using Google Analytics

    Why Custom Metrics For those who use Google Analytics for a standard site, almost all of the predefined reports and the default metrics will cover almost any analysis and they won’t need to use custom metrics. But what if you are trying to calculate special metrics that don’t appear in […]

  • OK Google Analytics Intelligence OK Google Analytics Intelligence

    Google Analytics Intelligence, the newest feature in the desktop version. You can find it on the upper right hand: For those who use the GA mobile app, are probably familiar with the same icon and the feature of anomaly alerting. Clicking on this icon will open new search box named […]

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