Benji Azaria is the Co-Founder of OptimizingAudience and the author of most OptimizingAudience articles. He is well known as the Google Analytics master, providing solutions for companies that affect hundreds of millions of customers. He is also known as a digital data expert, applying machine learning models for optimization.
He’s very technical, sharing the latest techniques and tips for digital advertising and digital analytics. He taught this course frontally to all levels and all roles, from PPC account managers, conversion optimization experts, SEO (Search Engine Optimization) managers, Marketing Analysts, CRM (Customer Relationship Management) and even students that have never even seen Google Analytics before.